About SoulBeing™
SoulBeing is reimagining a healthcare infrastructure that incorporates every facet of health and wellness into one intuitive experience. SoulBeing is a vetted health and wellness network of complementary and alternative (CAM) service providers. We know that prioritizing the health and wellness of an individual and their family is paramount to the success of their communities. At SoulBeing, we are committed to helping each person achieve their health, wellbeing, and performance goals by focusing on whole person health: physical, mental, emotional, and functional health.
We partner with businesses (small to large), virtual healthcare hubs, employee benefits brokers and advisors, insurance providers and administrators, as well as individuals, to integrate conventional healthcare with complementary and alternative services and treatments. We are committed to educating our members about the many options available to them and to connect them with providers that will help them achieve their best possible health and wellness.
Today, many people use complementary and alternative (CAM) services, treatments, and therapies to address the entire spectrum of health issues and needs. We believe that for any given health goal, the best possible outcome can be reached through the combination of a variety of approaches, and we are committed to helping our members discover the perfect formula for their specific goals and needs from preventative health to chronic condition management.
SoulBeing’s services include payment, scheduling, virtual care appointments, and personalized guidance for individual health needs. Many therapies and treatments are covered by health insurance, including physical therapy, chiropractic care, and mental and behavioral health services. Most other services can be funded through HSA or HRA accounts.
For members seeking to combat a certain symptom, condition, side effect, or disease, or who simply want to improve overall wellbeing, SoulBeing will:
- Connect them with qualified and vetted providers in their community with specialized expertise in their areas of interest
- Offer personalized recommendations to accomplish specific health goals
- Generate necessary documentation for compliance
- Help facilitate the exchange of services for the fund accrued in an HSA account
- Provide physician support for recommended services and Letters of Medical Necessity for appropriate services
- Curated resources and education: including videos, articles, and events that help navigate health and wellness journeys.
Benefits for SoulBeing Members:
- Easy to use Provider Search that allows you to find local and national providers to meet your needs wherever you are
- Curated resources including videos, articles, events, and a Free Wellbeing
Checklist that recommends therapies based on your current health profile - Centralized maintenance of personal profile, appointment info, favorite providers and more, allowing for streamlined management of health goals across service types
Benefits for Providers:
- Access to a powerful network of like-minded peers for cross-specialty referral and collaboration
- Offer your services as an integral addition to the healthcare benefits of thousands of employees and their families who are seeking your services
- Promote and participate in webinars, panels, health fairs and other relevant events hosted by SoulBeing and their corporate partners, establishing yourself as a thought leader in your community and industry
Our Team
Colleen Kavanagh
Founder & Chief Executive Officer
Colleen Kavanagh is the Founder and CEO of SoulBeing, a healthcare technology company making evidence-based preventive and whole-person care more accessible. A former GE Healthcare commercial leader, Colleen spent more than a decade strategizing with complex hospital systems before turning her focus to prevention, health equity, and healthcare innovation. She founded SoulBeing to connect the fragmented healthcare ecosystem and give people easier access to the care they need, while helping employers and health plans achieve measurable impact and ROI.
Christopher Lords
Chief Technology Officer
Chris has over 30 years in the Software Development, Technology, and Healthcare domains designing enterprise software solutions, running development, operations, and IT organizations. Chris has a proven track record of providing well architected infrastructure for secure, stable, and optimal performance while leveraging advancements in technology to evolve solutions. A strong visionary with vast experience in executive leadership, Chris provides corporate direction and drives strategic initiatives to meet market demand while promoting growth through innovation, partnerships, and acquisitions.
Ryan D'Wolff Munro
Chief Revenue Officer
Ryan Munro is Chief Revenue Officer at SoulBeing, where he leads revenue strategy, go-to-market, and strategic partnerships. He brings extensive experience building and scaling sales organizations and developing new markets, with senior leadership experience at DoorDash and Dutchie and an early career in investment banking at Goldman Sachs. At SoulBeing, Ryan is focused on accelerating enterprise growth, expanding strategic distribution partnerships, and making SoulBeing’s whole-person care platform accessible to more employers and their employees.
Laura Hanson
Director of Client Services
Laura Hanson is an experienced operations and client success leader with a strong background in scaling programs at large-scale global marketplaces and early-stage startups. At SoulBeing, she brings deep expertise in client management, project execution, and learning and development. Laura is known for building efficient systems, driving team alignment, and delivering exceptional service. Her strategic approach supports sustainable growth and ensures a seamless experience for partners and clients alike.
Gabriella Maines
Marketing
Gabriella specializes in organic social media, content creation, and brand storytelling, with a focus on health and wellness brands that lead with purpose. A recent BSBA Marketing graduate from the University of Southern Maine, Gabby leads with expertise in content strategy, paid ads, provider recruiting, and event management, while supporting the growth of a mission-driven startup across functions. For Gabby, the goal isn’t just engagement, but genuine connection with the right audience.
Dr. Megan Britton
MD - Clinical Care Navigation & Engagement
Dr. Megan Britton serves as a Clinical Advisor for SoulBeing. She is a practicing physician, board certified in Family Medicine and fellowship trained in Integrative Medicine, through Dr. Andrew Weil’s Fellowship in Integrative Medicine. She is a graduate of the Helms Institute for Medical Acupuncture, and has additional training in Osteopathic Manipulative Medicine and Addiction Medicine. Her involvement in SoulBeing is motivated by her passion for improving access to the full spectrum of evidence-based healthcare services through the building of community and referral networks to facilitate higher quality comprehensive health care for all.
Dr. Francoise Adan
MD - Clinical Advisor, Healthcare Strategy
Dr. Francoise Adan serves as Clinical Advisor for Healthcare Strategy at SoulBeing, bringing over 25 years of leadership in whole‑person health. As Chief Whole Health & Well‑Being Officer and Director of Connor Whole Health at University Hospitals in Cleveland, she created and led a system‑wide integrative health initiative that delivered 65,000+ patient visits in 2024. A board-certified psychiatrist and integrative medicine expert, she brings strategic insight and clinical rigor to SoulBeing’s mission.
Beth Bierbower
Senior Advisor, Health Plan & Channel Strategy
Known as a fiscally responsible leader, Beth has developed and executed profitable business growth strategies while creating administrative cost efficiencies. She has a track record of driving internal innovation through new products and services and by creating partnerships with entrepreneurial and technology companies (e.g., Oscar Health, HealthVerity) to deliver leading edge capabilities inside complex organizations. Beth previously served as President of the Group & Specialty Division at Humana, generating over $7B in annual revenue.
Dr. Bill Lewis
MD, MBA – Clinical Advisor, Healthcare Technology
Dr. Bill Lewis serves as a Senior Medical Advisor for SoulBeing and is a Telemedicine expert for Fortune 500 companies and Care Delivery Organizations. He supports initiatives in organizations such as the American Telemedicine Association and Urgent Care Association of America. He is currently the Chair of the ATA/CHQI Accreditation Committee for Telemedicine. Bill has extensive experience leading large companies and Healthcare organizations such as Humana, Concentra Health Services, and various other Telemedicine, Urgent Care, Worksite and Wellness companies.
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