FOR IMMEDIATE RELEASE

Portland, ME — November 19, 2025 — SoulBeing, the leading Health-tech Platform enabling access to vetted, HSA-eligible comprehensive care, today announced the launch of its new Provider Application, marking a major milestone in the company’s technology roadmap and mission to make high-quality care accessible to as many people as possible. The upgraded experience significantly enhances provider usability, improves search and matching capabilities for members, and reinforces SoulBeing’s position as a category leader in scalable, whole-person care solutions.

Developed in collaboration with Noreaster Group, a technology partner known for its deep marketplace expertise and intuitive approach to user experience, the new application delivers a seamless, modern interface for providers to join, manage, and engage with the SoulBeing network. The partnership emphasized a commitment to technical excellence, flexibility, and innovation as key to building a system that will support SoulBeing’s long-term scalability and impact.

The new provider experience includes:

• Streamlined application and onboarding for faster vetting and activation.
• Enhanced profile tools for providers to highlight specialties, credentials, and care modalities.
• Improved member search functionality, allowing employees and dependents to find and connect with the right provider faster than ever.

“Launching this new Provider Application is a cornerstone of our growth strategy,” said Laura Hanson, Head of Client Experience at SoulBeing. “By improving provider engagement and optimizing the way members discover care, we’re building the infrastructure that will allow SoulBeing to scale efficiently while maintaining the high-quality experience our clients and users expect. This initiative reflects our commitment to both our providers and the employers who rely on us to deliver measurable outcomes.”

The release of the new application also comes at a critical time for the healthcare industry. With access to care becoming increasingly limited and fragmented, SoulBeing’s platform continues to stand out for connecting individuals to a wide range of evidence-based health and wellbeing services, from physical and behavioral health to integrative and preventive care, all within a single, easy-to-use ecosystem.

“This launch represents more than a product improvement; it’s a strategic step forward in democratizing access to care,” said Colleen Kavanagh, CEO and Founder of SoulBeing. “Our technology roadmap is laser-focused on scalability and impact—bringing cost-effective, evidence-based solutions to employers and their employees at a time when access has never mattered more.”

The new provider application and experience is now live and available to all current and prospective SoulBeing providers and members.

For more information or to apply to join the network, visit www.soulbeing.com/for-providers/.

Media Contact:

info@soulbeing.com

Soul Being, Inc.

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About SoulBeing

SoulBeing is a digital health platform connecting employers and employees to a vetted network of providers across 50+ service categories, offering scalable access to evidence-based, whole-person care.

About Nor’Easter Group

Noreaster Group is a technology consultancy specializing in marketplace strategy, UX design, and custom software development. Their work combines technical precision with intuitive design to power innovative, user-centered platforms across industries.