While the health and wellness community has long understood the vast benefits of acupuncture for treating a variety of mental and physical ailments, there are, undeniably, subsets of the population that are still hesitant to embrace the therapy as a legitimate and relevant option to consider for personal wellness. The growing population of senior citizens is notably skeptical of the benefits of acupuncture, although they are among those who may benefit most, for the relief acupuncture could provide to the aches and pains that become more common as we age.
What is the best strategy for overcoming the stigma and getting your community of elders involved? First, many practitioners have found it helpful to provide basic education to senior communities regarding the experience of acupuncture and its benefits. Many seniors associate any needles with the hypodermic variety and are worried that acupuncture will be painful or uncomfortable. You may even want to consider offering a free demonstration for patrons of assisted living communities and nursing homes in your area. Show them what a relaxing and rejuvenating experience acupuncture can be!
The benefits for this population are vast – with the ability to address common issues such as arthritis, neuropathy, circulation, joint and back pain, as well as insomnia, anxiety, lethargy, and depression. Seeking alternatives to their current prescription regime has the potential to improve quality of life and decrease reliance on medication.
The perfect acupuncture client is anyone looking for a holistic approach to improving health! Ensure your senior neighbors understand their options and join a growing number of acupuncture practices who are enjoying a client base made up of over 20% senior citizens!