PORTLAND, ME – April 16, 2025 –SoulBeing, the leading complementary and alternative medicine (CAM) network, today announced that they have been selected by United Way of Southern Maine to provide their employees with a new solution to improve their health and well-being. 

“SoulBeing has been a valuable partner in enhancing workplace benefits, by providing seamless access to vetted holistic health providers. Their innovative approach to well-being makes them an excellent choice for organizations looking to support employee wellness while strengthening health equity across communities,” stated Cameron Peden, Chief People & Development Officer of the United Way of Southern Maine.

The SoulBeing platform enables employees of United Way and their dependents with easy access to a network of services from conventional, complementary, and alternative healthcare providers. With over 50 care categories including acupuncture, functional medicine, naturopathic doctors, nutrition support, mental health providers, and many more, adding SoulBeing to an employee benefits strategy empowers employees to manage their overall health with a personalized strategy, delivered both in-person and virtually.

Colleen Kavanagh, CEO of SoulBeing said, “Working with a community-focused non-profit proves to be an excellent fit with our mission to uplift community businesses and promote health equity. Partnering with the United Way of Southern Maine helps solidify our “rising tide” value proposition of getting employees healthier while also promoting community-based healthcare practices. The connection between economic and physical health of communities continues to be evident.”

About SoulBeing, Inc.

SoulBeing’s platform provides a ground-breaking employee healthcare benefit that enables delivery of evidence-based complementary and alternative medicine (CAM) seamlessly integrated with today’s health system infrastructure.  By providing access to a high-quality network of CAM providers, SoulBeing is focused on supplementing health plans and benefits packages to provide comprehensive healthcare options to their clients.For more information, please visit www.soulbeing.com. 

About United Way of Southern Maine

Since 1929, United Way of Southern Maine has been a powerful local force for good and a critical part of the fabric of our community. It brings together the people, ideas, and resources to tackle the root causes of issues like food insecurity, housing instability, literacy gaps, and access to healthcare. The United Way of Southern Maine works with the community to quickly respond to emerging needs and tackle persistent issues. For more information, please visit https://uwsme.org.

SoulBeing | info@soulbeing.com

United Way of Southern Maine | eagnew@uwsme.org