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Who Are Your Wellness Customers?

Loyal customers are those who feel seen, understood, and guided by their wellness providers. When they feel that a practitioner or coach is personally invested in their success, they feel equally invested in becoming a “follower” of the business and person providing that support. This translates directly to your bottom line. Customer loyalty is invaluable…

3 Pillars of Building a Digital Wellness Community

In our last post we discussed how to build community through in-person connection.  Today we will review effective strategies to build a digital community.  There are three key pillars: social media, email marketing, and blogging.  Why are these important?  Digital methods allow you to promote your business, extend your reach, and tell your story to…

Effective Networking For Wellness Professionals

Community is one of the strongest assets for any Wellness Professional and business owner. But how do you build a tribe, not just in the digital world, but also in the real world? Here are some key elements to ensure success that we learned from Holly Martziel of Mind Well Marketing. Part 1: Creating Community…

Is Your Wellness Business Efficient?

Prioritizing efficient operations is often the last thing on the mind of most wellness professionals, as there are so many other short-term items that require full focus. Ensuring a solid operations plan, however, is essential to both the long and short-term success of any business.  When executed well, it allows you to manage demand effectively…

Achieving The Holistic Health Of Your Business

As a wellness professional, you are tirelessly devoted to helping your clients or patients think about their health holistically and improve their overall wellbeing. Are you doing the same for your business? To ensure that your business thrives, you need a business strategy that finds a balanced approach to managing and measuring multiple components of…

Acupuncture For Seniors

While the health and wellness community has long understood the vast benefits of acupuncture for treating a variety of mental and physical ailments, there are, undeniably, subsets of the population that are still hesitant to embrace the therapy as a legitimate and relevant option to consider for personal wellness. The growing population of senior citizens…